Breitling positions its iconic watches through the world's leading celebrities including Brad Pitt & Charlize Theron. TLA helped secure key influencer talent to support the brand's ‘Superocean’ time-piece.
The Superocean defines the classic aquatic watch. It was created by Breitling in 1957 to equip military divers, but it immediately established a following amongst a broader sea-faring audience including sailors and surfers.
To celebrate the UK launch of a limited edition watch strap made from recycled ocean plastics, TLA secured the UK's top professional surfer Lucy Campbell to act as the brand's lead female ambassador, driving visibility for the Superocean through a variety of content touch points including social media, website and print.