Strategy

New to influencer marketing, British Airways tasked TLA with creating a cohesive global strategy for roll out across their marketing agencies.

Influencer marketing can feel like a mine field, especially for a heritage brand like British Airways.  New to the space and keen to get it right, BA asked TLA to create a global influencer architecture and casting protocol to help guide their partner agencies.  

TLA fulfilled an on-going advisory role working directly with the Airline's lead advertising agency BBH London guiding strategy and casting across influencer campaigns.