Influencers

TLA were appointed Influencer Marketing agency of record by Coca-Cola, handling the creative origination, casting and execution of the digital advertising for its game changing new flavour Coke Zero Sugar.

After a tough few years, and a bad rap in the health stakes Coke was putting everything on red with their fresh, flavourful but calorie low innovation… and tasked TLA with seeking out the UK's top digital talent to spread the word.

Across the year long campaign we worked with paragon creators from the world's of sport, music, fashion, travel and lifestyle including Raye, Jamie Shawyer and Mollie Bylett.  Their influencer content across YouTube, Twitter, TikTok and Instagram racked up an unprecedented 25 million online impressions for the brand resulting in an earning's growth of 8%.