Strategy

H&M worked with TLA to advise on strategy and casting for their iconic Coachella collection campaign.  

H&M's flagship activation with the US-based Coachella Valley music and arts festival is one of the Swedish fashion retailer's biggest campaign investments. Spanning both a co-branded clothing collection available in 800 stores world-wide and headline festival sponsorship, high visibility support from the planet's hottest talent is a must.

TLA advised on VIP casting strategy and  lead the on-boarding process including model and actress Hailey Baldwin and supermodel Adwoa Aboah.  Hailey also starred in the Coachella collection digital and in-store campaign plus supported the launch via her own social media, driving 28.7m impressions for H&M.