TIGI x FeelUnique Google Hangout

TIGI x FeelUnique Google Hangout

This collaborative project between Unilever's TIGI, Feel Unique, Google and TLA saw the launch of the UK's very first live Google Hangout Style Along.

Hosted by TLA CEO Laura Ward-Ongley, three of the nation's top beauty bloggers were invited into the TIGI Bed Head Studios to create looks using hero products live on air, with viewers styling along at home.

This was a shoppable hangout meaning participants could click to buy during the hangout and as a result, trafic to the Feel Unique site doubled. 

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