Topshop X Olympus

Topshop X Olympus

TLA has brokered and executed a high profile partnership deal between global retailer Topshop and iconic camera brand Olympus.  

The ground breaking project took the form of a five week pop up photography studio in the heart of Topshop's flagship Oxford Circus store involving live fashion shoots and influencer led workshops.

The activation drove instore footfall by 8% over the period and established 24m online impressions for both brands across influencer and attendee channels.  Followers to both Olympus and Topshop Instagram accounts grew by 24% and 6% respectively.

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