Topshop X Olympus
TLA has brokered and executed a high profile partnership deal between global retailer Topshop and iconic camera brand Olympus.
The ground breaking project took the form of a five week pop up photography studio in the heart of Topshop's flagship Oxford Circus store involving live fashion shoots and influencer led workshops.
The activation drove instore footfall by 8% over the period and established 24m online impressions for both brands across influencer and attendee channels. Followers to both Olympus and Topshop Instagram accounts grew by 24% and 6% respectively.