L'Oreal - Age Perfect
L'Oreal asked TLA to advise on strategy and comms for their influencer led 'Age Perfect Campaign' which sought to market their anti ageing range in an 'age positive' manner to consumers.
We hosted filmed focus groups with top industry influencers aged 30+ seeking to uncover the key issues and skincare concerns posed to them by their audience.
This immersive research was then used by L'Oreal to inform marketing approach and language used within their above the line campaign, in-order to connect with their audience in a more meaningful and insightful manner.
In addition, the influencers used within the focus groups promoted products from the range via sponsored blogs, vlogs and instagram posts driving 4.8m online impressions for L'Oreal.