Selfridges - The Beauty Project

Selfridges - The Beauty Project

TLA helped cast and secure talent for Selfridges' in-store/online beauty bonanza 'The Beauty Project' in partnership with Google:  A month long series of debates, talks and tutorials led by influencers and thought leaders from within the space, which in-turn delivered rich content live streamed across the globe via google hangout.

The activation drove 3.8m views on YouTube and 37m impressions on social media for Selfridges.

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