TLA Produces Europe's Largest Influencer Event
TLA was appointed by Olympus Cameras Europe to devise and execute the launch party for their new Olympus PEN E-PL8 camera (RRP. £500), the objective being to establish it as the 'must-have' photography tool for aspiring bloggers seeking to upgrade their kit.
TLA was responsible for full service delivery of the event – a year in the planning and with a 100 strong guest list, this ambitious and ground breaking project saw Europe's top fashion influencers take over Nikki Beach Hotel & Spa in Porto Helli Greece for an action packed three day extravaganza comprising experiential photography master classes with on the ground activations set amongst the stunning local islands, accessible only by our private yacht.
In addition to event execution, The Laurus Agency brokered a high value media partnership with 'The Dolphin Group' real estate firm who are responsible for Nikki Beach Hotel and Spa and Amanzoe (of the Aman Group hotels), bartering exposure on influencer channels in exchange for venue hire, further ensuring significant ROI for Olympus.
The event was an unprecedented success, delivering 9.5M impressions for #PENPARTYGREECE on Instagram alone via the invited influencers. The camera is now the number 1 best seller for fashion bloggers within the UK and sold out over the Christmas period.