The British Fashion Council
TLA proudly partnered with The British Fashion Council at London Fashion Week Men's to launch the fantastic LAW Magazine x Olympus portrait studio installation.
The 4 day activation was housed within the BFC's new flagship venue at 180 Strand, raising visibility for Olympus' latest camera launch the PEN-F amongst London's fashion elite.
The Laurus Agency also brokered category exclusive title sponsorship for Olympus PEN with The British Fashion Council across the event, the first time in 10 seasons of London Fashion Week that a camera brand other than Canon has been invovled.
The activation exceeded its KPIs, by generating over 2M targetted online impressions for the camera across social media.