JAGUAR LAND ROVER - The Waste To Wave Project

#WasteToWave

JAGUAR LAND ROVER - The Waste To Wave Project

Jaguar Land Rover's incredible Waste To Wave project sees Britain's most iconic car manufacturer upcycle plastics from the car modeling process into cutting edge surfboards.  

In-order to give the project credibility and raise awareness within the surfing community and beyond, the UK's #1 pro surfer Lucy Campbell was used to front the campaign and promote the project across her highly engaged social media, driving 370k impressions for the brand.

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